Amica Offers Empathy Platform for Beneficiaries

Amica Insurance, a leader in auto, home and life insurance, announced that it will begin offering beneficiaries of life insurance customers complimentary access to Empathy, the comprehensive support system for loss. Combining technology and human care, Empathy helps families through all the emotional and practical challenges of losing a loved one, with personalized, comprehensive, on-demand support.

“We know the days, weeks and months after a loss can prove to be the hardest to navigate,” said Shiela Companie, Senior Vice President and General Manager at Amica Life. “Empathy walks beneficiaries through the process, providing real-time support and guidance on everything from obituary writing to navigating probate and much more. It’s the perfect extension of the empathetic service Amica offers our customers and their beneficiaries.”

Among other features, Empathy simplifies and streamlines paperwork, helps with funeral planning and estate settlement, and offers Care Managers, who provide families with one-on-one care throughout the bureaucratic burdens of loss, and the emotional challenges it brings.

On average, families spend 13 months settling a loved one’s affairs; that can extend to 20 months if the estate undergoes the entire probate process. Amica recognized that while life insurance plays a vital role in alleviating financial strain, families often require more support to deal with their new financial, legal and administrative responsibilities.

“I’m delighted that Amica has selected Empathy to offer vital, additional support to beneficiaries,” said Ron Gura, Co-Founder and CEO of Empathy. “Life insurance is about much more than a transaction. Together, we’ll transform how insurance carriers support beneficiaries at a moment in their lives when they are most in need of assistance.”